Craft, Inc.: The Ultimate Guide to Turning Your Creative Hobby into a Successful BusinessChronicle Books, 29 apr 2013 - 193 pagine This revised and expanded edition of the definitive crafter’s business book covers everything from product development to social media marketing. Crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. An author, entrepreneur, and multidisciplinary creative, Meg Mateo Ilasco offers guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes. With all-new sections on opening an online shop, using social media strategically, and more—along with updated interviews from such craft luminaries as Jonathan Adler and Jill Bliss—this comprehensive primer features the most current information on starting and running a successful creative business. |
Sommario
8 | |
10 | |
CHAPTER 2 Your Business Mind | 26 |
CHAPTER 3 Your Personal Style and Your Products | 52 |
CHAPTER 4 Production and Pricing Plans | 74 |
CHAPTER 5 Marketing and Publicity Strategies | 94 |
CHAPTER 6 Making Sales and Order Fulfillment | 122 |
CHAPTER 7 Ups Downs and Next Steps | 160 |
Internet Resources | 187 |
190 | |
Acknowledgments | 192 |
Altre edizioni - Visualizza tutto
Craft, Inc. Revised Edition: The Ultimate Guide to Turning Your Creative ... Meg Mateo Ilasco Anteprima non disponibile - 2011 |
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