Craft, Inc.: The Ultimate Guide to Turning Your Creative Hobby into a Successful Business

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Chronicle Books, 29 apr 2013 - 193 pagine
This revised and expanded edition of the definitive crafter’s business book covers everything from product development to social media marketing.

Crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. An author, entrepreneur, and multidisciplinary creative, Meg Mateo Ilasco offers guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes.

With all-new sections on opening an online shop, using social media strategically, and more—along with updated interviews from such craft luminaries as Jonathan Adler and Jill Bliss—this comprehensive primer features the most current information on starting and running a successful creative business.
 

Sommario

Introduction
8
CHAPTER 1 Your Creative Mind
10
CHAPTER 2 Your Business Mind
26
CHAPTER 3 Your Personal Style and Your Products
52
CHAPTER 4 Production and Pricing Plans
74
CHAPTER 5 Marketing and Publicity Strategies
94
CHAPTER 6 Making Sales and Order Fulfillment
122
CHAPTER 7 Ups Downs and Next Steps
160
Internet Resources
187
Index
190
Acknowledgments
192

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Informazioni sull'autore (2013)

Meg Mateo Ilasco is a designer, writer, and illustrator. She started her freelance business in 2005, and lives in the San Francisco Bay Area.

Informazioni bibliografiche